Channel Marketing is a critical business enabler to drive Awareness, Partner Marketing Enablement and End User Demand Generation.

Riverbed is making great progress with the channel marketing efforts and this month They have asked Sumi Shukla, Head of EMEA Channel Marketing to share with you the activities they are working on to support you, channel partners.

The fuel to our Channel sales engine lies in our ability to create and execute best in class Marketing activities. As a Channel orientated company, we are acutely aware of the exciting opportunity for Riverbed and our Channel Partners. I’d like to share with you our 5 priorities that are driving channel marketing across EMEA: 1) Generate brand awareness for Riverbed both TO and Through our Partner ecosystem, 2) drive brand preference of Riverbed solutions within our partner community, 3) to enable our channel partner marketers to execute modern Riverbed campaigns and 4) Generate end user demand for our solutions thorough our Partners and finally, 5) to ensure that we are delivering a best in class MDF & lead management process to support you.

To support you, valued partners, there are three current initiatives that fall within Riverbed priorities, to enable you and support your demand generation initiatives.

• Riverbed Demand Generation Playbook: JULY 2017. This playbook has been created to support you in selecting the right campaign, based on your objectives, to build pipeline and convert these prospects into business.

• Riverbed Reach, a powerful marketing platform that can turn your campaigns from good to great with minimal fuss. If you haven’t already, please visit riverbedreach.com to register to get access to campaigns, free email automation & landing page hosting plus the ability to register for bespoke end-to-end campaign execution. Will be holding a webinar on Riverbed Reach on 6th September, please look out for more information and an invitation to attenRiverbed have created a campaign specifically for partners ARE YOU READY? For Cloud Networking to support you with generating pipeline for riverbed SteelConnect solution. You can take a look and find out more about this campaign from the Demand Generation Playbook or Riverbed Reach.

• Riverbed is committed to supporting their partners with demand generation and enablement initiatives and ask that upon execution of Riverbed campaigns that you share your pipeline and results with your distributors and Riverbed marketing manager.

These 3 initiatives are current now, so if you are not aware , please reach out to your local Marketing manager or your Distributor for more information.