SolarWinds Announces Global Brand Refresh Initiative

The brand refresh aims to improve customer experience when interacting with SolarWinds marketing, educational, and web resources

SolarWinds, a leading provider of powerful and affordable IT management software, revealed a global brand refresh initiative designed to provide customers and prospects with a more unified and compelling visual experience when interacting with company marketing, educational, and web resources.

While the company logo remains the familiar and widely recognized SolarWinds flame, other design elements across company resources will be redesigned. This is in part to better reflect the company’s deep connection to the IT professional, since SolarWinds was founded by IT professionals seeking a better way to monitor and manage their IT infrastructure. In addition, all SolarWinds products are rooted in the company’s user base of IT professionals, which interacts in the THWACK® online community to solve problems, share technology and best practices, and participate in the SolarWinds® product development process.

“The IT professionals we serve are constantly juggling a variety of IT challenges,” said Darren Beck, chief marketing officer, SolarWinds. “SolarWinds is ready to help with powerful and easy-to-use solutions to the problems they are facing today, and a steady stream of new and innovative features for the future.”

The brand refresh, which began today with English-language resources, is expected to be completed across all global markets by mid-Summer 2017.